Misconception 3. Blockchain is a universal way to attract funding.
The fact that a certain company attracted millions during the ICO does not mean that you should take an example from it. The goal of ICO is to issue tokens for potential users, which encourages them to use the company’s blockchain. The tokens should eventually work somehow.
If your startup has nothing to do with the blockchain, then you do not need to release tokens. You should not even think about using them to raise funds…